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One phrase.
One number.
Peace of mind.

A $59 kit and the hotline that helps older parents stay safe from AI voice-clone scams. Set up in five minutes.

Order the kit · $59
A family at home, looking at each other while one holds a phone
A phrase only your family knows
Your family, not bots
No login, no app to install
Set up in 5 minutes
The problem

The voice on the phone
is not your kid.

Scammers can clone any voice from 3 seconds of social media audio. Then they call older parents, fake an emergency, and ask for money. The Family Word gives older parents a simple way to check whether the call is real, in one question.

Lost by Americans 60+ to cybercrime, 2024
$4.9 b
Audio needed to clone a voice
3 sec
An older couple looking at a phone together
How it works

One story. One number.
That is the whole product.

No app to install. No monthly subscription. No new password for mom or dad to forget. Three steps to family-level scam defense.

  1. Pick one story as a family.

    A short private story nobody could guess. Banana-Trumpet, Velvet-Wednesday, whatever sticks. We help you choose one that will not slip out in conversation.

    A family at home choosing a story together

  2. Mom and dad keep one card by the phone.

    We mail a tiny card. On the front: your story. On the back: the Family Word hotline number. That is the whole physical kit.

    An older couple at home with a printed card by the phone

  3. When something feels off, they ask the story.

    If the caller cannot answer, they hang up and dial the hotline. It rings the family members you chose during setup. Another adult in the family picks up, and you talk it through together.

    An older person calling the family hotline from home
Scam radar

Would your parent know what to do?

Three questions families ask themselves after a close call. If any of these sound familiar, the call you are worried about is probably the scam.

  1. Did the caller ask for gift cards, a wire, or crypto? Real family never asks for money this way. Public FTC guidance says payment method is the single strongest scam signal.
  2. Did they say "don't tell anyone", especially not the other parent? Real family asks for help out in the open. Secrecy is the script the FBI flags in every grandparent-scam advisory.
  3. Did they refuse a callback to a number your parent already has? Real family is fine with "let me call you right back." A caller who won't let your parent dial out is almost always the scam.

If any of these are yes, your family is the audience for the kit.

See the kit · $59
Right now

Scams we are seeing right now

Three patterns regulators flagged this spring. None of them need new technology to reach your parent. They only need a few seconds of audio and the right script.

Imposter calls

Imposter scams crossed $3.5 billion in reported losses last year

The FTC's 2025 Consumer Sentinel data, published this spring, logged more than one million imposter reports. Grandparent calls and family-emergency variants stayed near the top of the list.

FTC testimony to Congress, March 2026 →
AI voice clones

A few seconds of public audio is enough to clone a family voice

The FBI's standing public advisory says criminals build usable voice clones from short clips on TikTok, podcasts, wedding videos, and voicemail greetings. The clip is already out there before the call arrives.

FBI public advisory on AI-cloned voice →
Older adults

Elder-fraud losses hit $7.7 billion in 2025, up about 60 percent

The FBI's 2025 Elder Fraud Report, released in April 2026, tracked more than 200,000 victims age 60 and over. Average loss for that age group: $38,500. Call-based variants stay among the most reported.

FBI IC3 2025 Annual Report →

Public references: FTC fraud intake · FBI IC3 · AARP Fraud Watch Network.

Not ready yet?

Join the waitlist.

Tell us where to send the kit when we open up the next batch. No spam, no marketing list rental, no surprise charges.

We use your email only to tell you when the kit ships and to answer questions you send us. Email us for the rest.